Jordana Borensztajn is a social media trainer, humourist, creative consultant and speaker who has worked in the media for more than 10 years. She loves creativity, online content and new Apple products.
Jordana worked as a journalist at the Herald Sun, as online music editor, content producer and community admin and moderator at Nova Entertainment, she has performed sold-out shows in the Melbourne International Comedy Festival, and she runs a schools program that explores online safety and social media etiquette for students.
Jordana now combines her personal and professional social media and online content experiences, with her industry knowledge, to help develop and enhance social media marketing and content creation skills in others. Jordana’s upcoming book due for release in May, titled Capture My Attention, is aimed at helping business owners and marketers become more creative with their brands online.
Jordana presents on a range of topics including getting attention with creative online content, speaking the right social media language, driving positive online engagement, building creative skills, content marketing, connecting with Gen Y and Gen Z, and understanding the millennial mindset.
In 2013, Jordana performed Social Needia: The Epidemic in the Melbourne International Comedy Festival. Dedicated entirely to her addiction to social media and technology, she performed for capacity crowds, and brought back a return season as part of the 2013 Melbourne Fringe Festival. In 2014, Jordana hit the Melbourne International Comedy Festival with her second sold-out social media-themed show titled Like Me, Love Me, Retweet Me, which explored the meaning of honesty online, and why making herself look good on social media is a full-time job.
Jordana’s school program, Social Needia for Schools, is an educational and entertaining presentation for students that explores online safety, social media etiquette, and the importance of spending time offline. Jordana uses humour to draw attention to the best ways to behave online, and set safe and healthy boundaries.
Jordana recently hit the States on a quest called Zucker Up! – her mission to find Mark Zuckerberg to tell him five minutes of her best Facebook jokes. Despite not getting face-time with Facebook’s CEO, she did get video messages of support from other big industry players like Apple’s co-founder Steve Wozniak, and Zuckerberg Media CEO Randi Zuckerberg.
The humourist and speaker often puts her social media love affair on show by hitting the streets dressed as a giant Facebook LIKE button. “I love social media and I try to spread the LIKE/LOVE as much as possible,” she says. “I want to honour the social network that’s revolutionised the way we connect, encouraged oversharing in way too many aspects of our lives, and brought out the narcissistic qualities in us all. Hooray!”
Jordana is a contributing writer to Randi Zuckerberg’s website Dot Complicated and she also writes guest blog posts for social media agency Thinktank Social. Jordana’s writing has been published in the Herald Sun, the Sunday Herald Sun, mX, and on NovaFM.com.au, and her photographs have featured in the Herald Sun and SPIN, and on NovaFM.com.au.
Jordana undertook a cadetship at the Herald Sun where she worked as a journalist before moving to New York, working as a copywriter, music journalist and photographer. When she returned to Melbourne, Jordana worked at Nova Entertainment as Online Music Curator, before becoming National Online Music Editor. Jordana also worked with Nova 100’s flagship breakfast show Hughesy & Kate, coordinating and executing the show’s daily online content and social media activity.
– Creative content workshops
– Social media training
– Social media and content marketing presentations
– Corporate comedy
For information on keynotes and topic areas Jordana presents, click here.
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